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SHARING DIVERSITY OF KNOWLEDGE ON "GEOGRAPHICAL BORDERS AMIDST MATRIX MANAGEMENT” PDF Print E-mail
Tuesday, 31 March 2009 15:06

 

 

We Malaysian, under a multi-cultural and multi-ethnic environment has prepared us better in adapting to globilisation. This is a competitive advantage that we Malaysian have taken granted,” said by Mr. Yee Boon Yew, MD of BASF (Malaysia) Sdn Bhd. With the competitive advantage mentioned above, Mr. Yee started his journey managing and leading diversification.

 

Business & Advanced Technology Centre (BATC), UTM had organized a Corporate Leaders Discourse entitled “Geographical Borders Amidst Matrix Management”. The talk was delivered by Mr. Yee Boon Yeow, Managing Director of BASF (Malaysia) Sdn Bhd on 27 March 2009, at BATC.


Mr. Yee shared his experiences in managing and leading diversity including BASF office in Nanjing, China, Taiwan and Hong Kong. He highlighted three key operation drivers that he used in his day-to-day operation including Change, Focus and Speed.


When asked on what speed of construction process China is adapting? The reply from participant was around 2 to 3 years. But according to Mr. Yee, China was able to construct a flyover or interchange only in half year. He further shared his experiences on how to turn around the office in Nanjing with speed. If they failed to turn around, the position of BASF in China would be different.


When he was assigned to Taiwan in 2001, which the dot-com bubble burst and economy of Taiwan was hit hard, his team was in anxiety mode. With his wide experience, he told himself not to panic, but to review the long term goals, formulate appropriate strategies, and focus on resources accordingly. “Under downturn environment, whatever committed resources can just vanished or put on hold. Thus with limited resources, the more reason that you focus on the right thing to do,” shared by Mr. Yee.


After Taiwan, Mr. Yee was delegated to Hong Kong, managing businesses involving 16 countries before he was posted to Malaysia. The challenge was that he could not have daily face to face interact as with counter parts from difference countries. This challenge did not deter him to perform effectively with the apply of “virtual organisation”. This method of management requires constant communication and transparency in our daily work interaction.


Article written by:

Innovative Leadership Development Programme (ILDP)

Business & Advanced Technology Centre (BATC),

University Teknologi Malaysia International Campus


 

Last Updated ( Tuesday, 31 March 2009 16:09 )